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Disney reportedly slashing its Facebook ad spending

20.07.20, 20:11

Walt Disney has "dramatically" slashed its advertising budget on Facebook and the company's Instagram platform, according to a Facebook boycott leaders slam Zuckerberg 08:20

Disney has not responded to requests for seeking comment. Last week, the entertainment giant finished reopening all its Orlando-based theme parks at Walt Disney World Resort. The openings came as coronavirus cases are surging in Florida.

Facebook said it does not comment on individual advertisers. The company said in an email to the Associated Press that it invests "billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies."

According to the Journal report, Facebook executives met with civil rights groups earlier this month to discuss ad content. The civil rights groups walked away from the Zoom meeting believing Facebook wasn't doing enough to curb hate speech.

"We will be judged by our actions, not by our words, and are grateful to these groups and many others for their continued engagement," Facebook said in a statement after the meeting. "We know we have more work to do, and we'll continue to work with civil rights groups and other experts to develop even more tools, technology and policies to continue this fight." 

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